How Viber Playstore App Visibility Changed with New Policies

The app “Viber Messenger” is a good example of how it's possible to kill two birds with one stone. However, it remains unknown how Google will approach apps that do not follow the new policies. To understand the impact of these changes on visibility, we analyzed several apps and games on the Google Play Store.

With the rollout of the new policy, Google took action against apps that failed to comply with the guidelines. The Google Play Console now warns users about app title limitations. In order to make any changes to your store listing, you need to be compliant with the new title regulation first.

As of December 15th, 2021, the character limitation for app titles was fully rolled out from 50 to 30 characters. This change brings two major adjustments in terms of App Store Optimization (ASO). The new policy prohibits using popular keywords such as 'best', 'free', 'top', and 'new' in app titles, as well as calls-to-action like 'download now'. Additionally, the title itself is reduced to 30 characters instead of 50.

The enforcement of this new Google Play Store Update started on September 29th, 2021. It's essential for developers to understand how these changes impact their app visibility in order to optimize their store listing accordingly.

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